Email marketing for e-commerce: see which email drove which sale
Track orders and approximate revenue from each campaign, and send automatic reminders to subscribers who abandon their carts. All it takes is one code on your site.
250 free trial credits when you sign up. No credit card needed.
What you can do for your online store
Which email drove which sale?
Orders placed by visitors who came from a campaign link appear in that campaign's report. See the number of orders and approximate revenue for every campaign and compare your best performers.
Abandoned cart reminders
Subscribers who came from your email and added items to their cart without ordering get an automatic reminder. If they order, the remaining reminders are cancelled. The panel shows abandoned carts, reminders sent and recovered orders.
What did visitors do on your site?
Product views, add-to-cart, checkout and order steps of visitors from your emails are listed on one screen, so you can see where a campaign stops converting.
Order and shipping notifications
Trigger order confirmations, shipping updates and password resets from your site via API, and track them in the same panel as your marketing emails.
Sign-up and lead forms
If you collect sign-ups, applications or quote requests instead of orders, you can measure which campaign brought how many forms the same way.
Test before you send
With the test link in the panel, you can browse your site and add to cart to confirm the setup works, without sending an email.
How to set it up
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1
Add the tracking code
Add the one-line code from your panel to every page of your site. Most e-commerce platforms have a "site-wide code" field for this.
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2
Report orders
If Google Analytics 4 e-commerce tracking is enabled on your site, orders are captured automatically. Otherwise you add a short code to your order confirmation page; the panel shows you how.
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3
Test and send
Check the setup with the test link, turn on cart reminders and send your campaign. Orders start showing in your reports.
Why do abandoned cart emails matter?
A large share of visitors who add items to their cart leave without ordering. They are already interested; a short reminder at the right time recovers the sale at a far lower cost than finding a new customer. In Send Inbox Mail, reminders go only to subscribers who came from your email and know you, and stop automatically when they order.
An example flow
- You send a campaign announcing your new season products.
- A subscriber clicks a product in your email, adds it to the cart but leaves before paying.
- A little later, the subscriber receives a cart reminder.
- The subscriber completes the order; it shows up in both the campaign and the cart reminder reports.
Frequently asked questions
Which e-commerce platforms does it work with?
It works with any platform that lets you add code to your site. Hosted platforms usually have a site-wide code field; on your own software you add the code to your page template. On sites with Google Analytics 4 e-commerce tracking, orders are captured without extra code.
How accurate are the revenue figures?
Order data comes from the visitor's browser; visitors using ad blockers or ordering on another device may not be counted. Revenue in reports is therefore approximate and meant for comparing campaigns. Use your store panel for exact sales figures.
Who receives cart reminders?
Only subscribers who clicked a link in your email, added items to the cart and didn't complete the order. When they order, remaining reminders are cancelled automatically.
Is there an extra fee?
There is no separate subscription for tracking. Every email sent, cart reminders included, uses one credit. You get 250 free trial credits when you sign up.
For welcome series and follow-ups to openers and clickers, see email automation; for order and shipping notifications, see transactional email.
Get Started Now
Upload your list, prepare and send your content. 250 free trial credits when you sign up. no credit card required